You’re Really Showing Your House Three Times During a Sale — Here’s Why Every Showing Counts

When you list your home, most people assume “showing” only happens when buyers walk through the door. But in reality, you’re presenting your home three separate times — and every one matters. At Forti Homes, we make sure you're prepared from the first click to the closing table.

1. First Showing: Your Listing Photos

Your very first showing happens online — before anyone steps inside. With about 99% of buyers starting their search online, listing photos are your front door to their interest.

The impact of professional visuals is huge:

• Homes with high-quality photos sell 32% faster and receive 61% more views online.

• Buyers spend 60% of their time looking at photos vs. just 20% on descriptions, according to eye-tracking research.

That means your listing photos are often the first — and sometimes only — chance to spark curiosity. We partner with professional photographers to ensure your home shines online, with every room staged and every angle optimized.

2. Second Showing: The In-Person Visit

Once your photos have done their job, you’ll welcome buyers in person. This is where online expectations meet reality. A fresh, welcoming space helps buyers picture themselves living there. Avoid clutter, neutralize strong odors, and present every room clearly — because small home details can turn buyers off quickly.

We support you with staging advice, minor repairs, and preparation to make those walk-throughs smooth and memorable.

3. Third Showing: The Final Walk-Through Before Closing

This last “showing” often doesn’t feel like one — but it’s just as critical. The final walk-through (typically done within 24 hours of closing) lets buyers ensure the home’s condition matches what they agreed to. Better Homes & Gardens Real Estate outlines how this step gives buyers peace of mind before committing to the purchase.

It’s your last chance to confirm that:

• Agreed-upon repairs were completed

• Appliances, fixtures, and promised items are still present

• No new damage appeared since the initial showing — because issues discovered at the final walk-through can derail a closing

Buyer expectations matter — even here. If something’s off, closing can be delayed, or worse, the deal could fall apart. We’ll help you keep the home in pristine condition through closing to avoid any surprises.

Why Consistency Matters Across All Three Showings

Each stage is a critical touchpoint for buyer confidence. Gaps between what they see online and what they experience in person — or what they expect at the final walk-through — can cause hesitation. And in real estate, hesitation can cost a sale.

At Forti Homes, we ensure you’re ready for:

1. The Digital Curb Appeal – Stand out online with stunning photos.

2. The First Physical Impressions – Showcase a clean, inviting environment.

3. The Final Verification – Stay consistent right up to closing.

Are you preparing to sell?
Let’s make sure every showing — from the very first image to that final walk-through — strengthens buyer confidence and leads you to a smooth, successful closing.

Contact the Forti Homes Team today to get started on a strategy that shines at every stage.